When doing a strategic analysis, most firms either assume they have exactly the right data. That is, these firms have ERP systems full of data, data warehouses full of data, and seem to have the data they need to run their business.
However, the data collection and cleaning process for this type of study always seems painful and tedious. We recently wrote an article on this topic for Supply Chain Digest and had a follow up video interview in their weekly Supply Chain Video News series sponsored by CSCMP (our interview starts around the 3:20 mark).
We received a lot of positive feedback on the video interview and will be following up with additional material.