The Wall Street Journal recently reported the continued rise of heat maps to track customers in stores (“Tracking Technology Sheds Light on Shopper Habits”). This is not a new trend. An article in the Economist last year pointed out the rise of in-store cameras to track customers.
Both these articles point out that this trend allows retailers to catch up to their on-line counter parts. Online retailers know exactly how customers behave, what they look at, and when they buy. These on-line retailers have long mined this data to make the on-line shopping experience better– better for you and better for them.
The trend to track consumers in stores will give traditional retailers a trove of new data to help make their shopping experience better.
The rise in additional sensors allows you to analyze your business in ways that just weren’t possible a few years ago. It should be interesting to see how all this data shakes out.