We have recently published a new book to help managers understand the field of analytics. This book will help you learn what the field of analytics is all about and how it can help you and your organization. We based this book on the class we teach at Northwestern, the work we have done in the field, and our extensive research.
We are helping bring the latest ideas from Silicon Valley to every manager. This book will give you new ideas you can bring to your firm and will help you create an analytics strategy.