This Academy session will help managers figure out what they really need to know about Machine Learning. Algorithms have become an integral part of our lives and business — your credit card company calls you when they sniff ‘suspicious’ activity, Amazon intelligently sorts products you see when shopping, and Google gives very realistic arrival times in Google Maps. These are all examples of machine learning. But, it is not just for high tech companies. Machine learning is becoming an integral part of all business. We will go beyond buzzwords and provide you with concrete definitions, help you understand why it can work better than the more traditional methods, and address not only the potential but also limitations of implementation.